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Though sites like use advertisements to produce revenue, Tinder’s founders are not interested in cashing in on advertising just yet.
The nature of the app's mobile format makes ad implementation trickier, and despite initial claims the company would move toward paid messaging and prominent profile placing before it would place ads, both Tinder and IAC acknowledge the app may entertain advertising in the future.
As a result, Tinder will soon begin offering a “freemium” service to appeal to the app’s growing user base.
Tinder was born in Hatch Labs, the now defunct mobile startup incubator backed by Tinder’s parent company, Barry Diller’s IAC/Inter Active Corp. With its ownership of and Ok Cupid, IAC leads the online dating market with a reigning 23.7% market share and provides the expertise Tinder will need as it looks to monetize its services via subscription-based features.
IAC’s Match Group division estimates Tinder could bring in $75 million in 2015 upon implementing a monetization model via Tinder Plus.
(For more, see: .) Tinder Plus will also roll out Undo, a feature that will allow users to recall a profile lost by swiping to the left, a hasty gesture that permanently eliminates potential matches.
Tinder co-founder Sean Rad is confident the new services will begin bringing in cash as he insists users are both asking and willing to pay for the added features.
The Passport feature will accommodate the company’s expansion outside of the dating sphere and beyond romantic interactions, an effort that Tinder would like to make in the long-term to grow its user base by connecting people on social and professional levels.
A recent investment in the app by California-based Benchmark – led by Matt Cohler, Tinder board member and former executive at Facebook (FB) and Linked In (LNKD) – suggests Tinder is already thinking about this next move.
As each experiences life in the other's shoes, they must decide which reality they prefer before they're stuck in the flipped world forever.
"Behind every great woman, there is a man staring at her ass."Remember Mel Gibson in "What women want" where you could see him experimenting with cosmetics and nylons just so he could relate to the female emotional landscape? I always watch this movie when I come across it on a TV-channel. It's not entirely identical to the concept of "Second nature", but the film also tries to show how different women and men think about certain things.
And those women are suddenly individuals who are taking a leak while standing upright, make lewd, sexist remarks and as street workers make a pass at guys who walk by (while standing next to a warning sign that says "Caution: woman-hole! Indeed, it's true that women are treated unfriendly by society. Is it possible that the small amount of female hormones in my body, cause this indecision?Tags: Adult Dating, affair dating, sex dating